Adobe CS3
First, you need to read the Enterprise deployment options for Adobe Creative Suite 3.
Here is a summary:
Copy the whole D:\Adobe CS3 folder from the DVD to the %SOFTWARE% folder.
Find out the so called "driver payload folder". For my case it is %SOFTWARE%\Adobe CS3\payloads\AdobeDesignSuitePremiumzh_TW.
Create an application.xml.override file, whose main purpose is to provide the serial number. Put the file into the driver payload folder.
<package id="adobecs3"
name="Adobe CS3"
revision="1"
reboot="false"
priority="0">
<check type="file" condition="exists" path="%PROGRAMFILES%\Adobe\Adobe Photoshop CS3\Photoshop.exe" />
<check type="file" condition="exists" path="%PROGRAMFILES%\Adobe\Adobe Illustrator CS3\Support Files\Contents\Windows\Illustrator.exe" />
<check type="file" condition="exists" path="%PROGRAMFILES%\Adobe\Adobe InDesign CS3\InDesign.exe" />
<install cmd='"%SOFTWARE%\adobecs3\setup.exe" --mode=Silent --deploymentFile="%SOFTWARE%\adobecs3\deployment\install.xml"' />
<upgrade cmd='"%SOFTWARE%\adobecs3\setup.exe" --mode=Silent --deploymentFile="%SOFTWARE%\adobecs3\deployment\install.xml"' />
<remove cmd='"%SOFTWARE%\adobecs3\setup.exe" --mode=Silent --deploymentFile="%SOFTWARE%\adobecs3\deployment\uninstall.xml"' />
</package>